Research

Discover the Latest Trends, Tips, and Insights in the Fitness World

Research

Research What Gym Members Aren't Telling Their Trainers

By Zing Coach

July 24, 2026

Personal training is the highest-margin relationship in the building, and trainers are the reason members stay for it. New polling of 2,000 adults says the demand for that relationship already outstrips what any gym's headcount can deliver — and the shortfall is showing up as churn, not because the trainers got worse, but because the model around them never scaled.

Research

Research From first dates to deadlifts: How does exercising affect our dating lives?

By Zing Coach

June 19, 2025

Zing Coach surveyed 2,000 people on how exercise has impacted their dating lives. The results show that exercise is often a precursor to love, but only when the passion is shared.

Research

Research Counting Down the Calories: The Effects of Our Extreme Attempts to Get in Shape for the New Year

By Zing Coach

October 2, 2024

Zing Coach surveyed 2,000 people aged over 18 to determine the surprising impacts of extreme weight loss methods undertaken before New Year celebrations.

Research

Research New Year’s resolutions: unlocking the secrets of success

By Zing Coach

August 23, 2024

To get the inside scoop on how we really approach New Year's resolutions, Zing Coach surveyed 2,000 adults about all things self-improvement.